Brand trust faces a delicate aspect between relying on AI and retaining this concord. While AI allures us with a range of possibilities, owners of businesses should try to make it work due to its virtue of integrity and transparency. Consumers care about an authenticity and are suspicious that more AI technology use is driven by a trend not a real need. Security issues comes first, and then the introduction of ethical AI practices and communicating with clients are also vital. This approach will enable entities to get the advantage of AI while making sure that their brand image is protected and the consumers are able to easily trust and interact with the business over time.